Messaging app Tango adds a news feed, with Spotify included
Tango is one of the fast-growing messaging / voice call apps, with more than 200m registered users. Now it’s turning itself into more of a social network, with the addition of a “News Feed” showing...
View ArticleFacebook adds new tools for Page owners to promote their events
Facebook’s latest ad unit could come in handy for music marketers: “We’re announcing new features that help Pages promote their events and see how they’re performing,” announced the social network...
View ArticleThe next Facebook marketing row could be bundled page posts
The arguments over organic versus paid reach on Facebook have settled down for now: grumbles, maybe, but many marketers are getting to grips with extracting maximum return on investment for their ads....
View ArticleFacebook users can now ’turn down’ spammy pages
Facebook’s algorithmic news feed curation has been the subject of controversy over the last year, whether from users suddenly realising that it’s only presenting 300 of the possible 1,500 stories they...
View ArticleHow humans are a growing factor in Facebook’s news feed curation
You’ve likely read umpteen articles about Facebook’s news feed algorithm over the last couple of years: how it narrows down the 1,500 daily posts the average user could see in their feed to around 300,...
View ArticleFacebook adds ability to subscribe to events, including music
Facebook has a new feature that could be useful to musicians: a “Subscribe” button for events posted on the social networks. It’s hosted within the events section of all pages on Facebook according to...
View ArticleFacebook says sharing dip for news publishers was analytics blip
Remember how organic reach for Facebook pages dropped steadily, nudging more page owners to spend money on Facebook ads to boost that reach back up again? Yesterday, a report claimed news publishers...
View ArticleFacebook testing new feature for users to pick favourite pages
Organic reach for page posts has been declining steadily over recent years, but now Facebook is testing a feature giving its users a bit more control about what they see in their news feed – updates...
View ArticleFacebook says people are the biggest influence on its algorithm
There has been a lot of debate about what Facebook’s news feed algorithm does and does not let its users see in terms of posts, whether from friends or pages they’ve liked. Now a research paper...
View ArticleFacebook giving users more control over their news feed
The debate around what posts people do and don’t see in their Facebook news feeds – and the impact on owners of pages on the social network in particular – is familiar now. Organic reach has steadily...
View ArticleClik here to view.
Latest Facebook news-feed tweak downgrades page posts
Facebook is changing its news-feed algorithm again, and the emphasis on “helping make sure you don’t miss stories from friends” has predictable implications for marketers. The post Latest Facebook...
View Article